Episode 41 – Bright Shiny Object Syndrome with Kelly McCausey

Kelly dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! How Do I Decide What To Focus On Next? Tied for second place are questions like… * Where should I spend my time and money? * What activities actually make money? * How soon after one project gets under way, can I add another? * How do I know if a project is really working? * What’s my Target Market? * What’s my Unique Selling Proposition? * How do I overcome Shiny Object Syndrome? * What is Entrepreneurial ADD and why do people keep saying I have it? There are the questions asked by solopreneurs who sense they lack focus.  They ask them because deep down they crave a better sense of direction! Podcast Transcription Brian Basilico: I don't know about you, guys, but I have a problem, and my problem is that I get distracted really easy. I call it, “Squirrel!” Our guest today is really, really good at helping you with that. Her name is Kelly McCausey. Kelly is going to help us learn about Bright Shiny Object Syndrome. Kelly, how are you doing today? Kelly McCausey: I'm great. How are you? Brian: I'm awesome. So, tell us who you are and how did you get to going from being a high school drop out to a solopreneur coach? There's got to be something in the middle there.